Create Your Pitch: 3 Easy Steps
An elevator pitch is something that most people associate with Sales and Cold Calling but it is an invaluable tool for marketing your talent and skills. I have to admit that at first, most of my clients shy away from creating an elevator pitch; they perceive it as being a bit unsavory to create a ‘canned’ description of their work, or associate the elevator pitch with the loud, over-bearing salesmen from the 60s.
But it’s time to look at elevator pitches for what they really are – a tool to help people understand you and to understand if and how you can help them. When speaking with potential clients, having an elevator pitch has helped me explain my career, and what I do. My career has been interesting; it has encompassed …
