Category

Storytelling

Create Your Story – For Telling

By | Storytelling | 2 Comments

Ever wondered what special talent you need to be able to create those beautiful corporate stories that stick in your mind and tug, just a bit, at your soul? Although I’ve met some individuals who just had storytelling in their DNA, I’ve met many more who have learned a process for developing their story, that works just as well.

Corporate stories are created to connect people with the product, service or spirit of the company or organisation. Following a clean process will allow you to develop an elegant and memorable story that gets your point across. Here are the steps that I use with my clients:

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Changing Behaviour with Storytelling

By | Storytelling | 2 Comments

There are three important differences between corporate storytelling and the stories you tell around the campfire or read for entertainment. Corporate stories are created to serve a purpose. Although they can be very entertaining, they are not just meant to entertain. Although they can be riveting, they should not have a ‘surprise ending’. And above all, although they are fashioned to be memorable and repeatable, they must also be designed to put specific focus on an important behavioural or aspirational element of an organisation.

By now, we have all heard at least some of the research that confirms that there is little difference between hearing a story and living it. Most of us have also read that we are all hardwired to remember a good story. But corporate storytellers must go a step further and a bit deeper. Corporate storytelling inspires customers but more than this, it provides guidance and alignment for your team to build exceptional results and connection to the organisation’s purpose.

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